Melissa Murphy is a veteran of advertising and marketing of 20+ years, a card-carrying Baby Boomer herself, who finds herself drawn to the subject of Boomers today…mostly how marketers, advertisers and the media are ignoring them, and how monolithically they are viewed by non-Boomers. She has decided to write about this, and create a consultancy, to try to rectify this, one media, marketer, advertiser at a time. See BoomVox.com for her website.


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