Baby Boomer Women are the fastest growing demographic on Facebook!

Why am I not surprised? Women are inherently wired as “connectors” and there is no better way on the planet to get connected than through Facebook. They are conversationalists, and there is no better way these days to converse than through social media. Whether its their grandchildren, their children, a long- lost lover, whomever, they want to reach out and touch someone. This is the way, now, and they will not be deterred. That is a Boomer value: defiance in the face of the expected. So, listen up tech world. Boomer women are maybe not the new nerds, but they have come a long way, Baby. Any marketers who targets them and doesn’t advertise on Facebook needs to fire their agency. Check out the video Social Media Revolution by Erik Qualman, author of the best- selling book Socialnomics.


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